After meeting with some media companies and Apple, the Wall Street Journal published a long report about Apple TV. It says in this report that Apple have appointed a Senior Vice President of Internet Services, Eddy Cue, who is the biggest supporter to this device, his experience with music label and studio is quite important for Apple to create iTV(the rumors call Apple TV to be iTV)

It is said that the founder of iTunes, Jeff Robbin, has held up Apple’s TV project. The Apple’s newest technology is to recognize users across iPhone, iPad, Apple TV.

The following is the relative details about Apple TV:

The report says that Apple TV’s technology in the future would respond to users’ voices and movements, the users can search or change channels via Siri. Its wireless technology AirPlay will also to be used in Apple’s TVs, it has some difference from the AirPlay nowadays. The users can put the videos on mobile devices onto the TV, but some companies, like Time Warner Inc radio station HBO wouldn’t like to user this technology to its applications, because HBO wants to control the appearance ways of its contents by itself.

The report also says that the late co-founder of Apple, Steve Jobs had been for the Apple TV being controlled by other iOS devices, such as iPhone, iPad, iPod Touch, to realize its personalized services.

Apple put DVR recorder and iCloud together to Apple TV, thus the users can watch or purchase their videos on its other devices, and needn’t copy or purchase these videos again.

As for Apple will accept the traditional broadcast and cable signal or not is not still clear, though Apple is focusing on developing Apple TV now, but Apple TV won’t make much money for Apple, because the people would not change their TV set so often.